A fundamental part of the Distil Marketing website design process is Search Engine Optimisation, after all, people should be able to find your website in the top search engine results!
Once we’ve undertaken our initial development and design stages, our attention then turns to the important factor of attracting visitors through Search Engine Optimisation. Search Engine Optimisation (SEO) involves optimising a websites keywords in relation to the audience and the market it is designed to target. A website with quality content and fully optimised pages for both visitors and search engines like Google, Bing & Yahoo is key to generating traffic via natural (organic) search results.
Search engines are constantly evolving with the aim of providing higher quality and more relevant search results for their users. Our Search Engine Optimisation (SEO) professionals are therefore constantly adapting and researching new techniques for improving the visibility of the websites we design. At Distil Marketing we utilise both on-site search engine optimisation and off-site search engine optimisation techniques. On-site search engine optimisation focuses on the actual HTML and coding of a website with off-site search engine optimisation developing a websites prominence around the internet.
At this stage of the website design we also incorporate future requirements to undertake Search Engine Marketing (SEM) campaigns and develop any SEM campaigns required. We employ various methods for increasing the volume of traffic to a website, these include targeted pay-per-click (PPC) campaigns, cross site promotion. local search engine marketing, Facebook advertising and the latest search engine optimisation (SEO) techniques.
Find out how a Distil Marketing Search Engine Optimisation (SEO) solution can help your business achieve it’s full online potential.